The manufacturer’s charge for creating a complex holographic image is no more than for a simple one. The primary variable is the finished size of the hologram. Larger holograms require more foil and are therefore more expensive. Stereograms require a photographic film to be shoot, and therefore, are usually the most expensive to create.
It is important to consider what will be on the reverse side of a hologram, as large areas of image or color will detract from the holographic effect. While text alone will usually not detract, it is best to anticipate what will back up the foil.
Consider the use of hologram foils to deter counterfeiting of documents and to increase perceived value.
While two-dimensional and multiple plane holograms usually require only flat artwork, a true three-dimensional hologram requires that a 1:1 scale model of the object be provided or created. Check with a hologram producer or your stamping vendor.
For best results stamping holographic foils avoid square corners; use rounded corners whenever possible.
While patterned foils are excellent for both large areas and stand-alone or irregularly-shaped objects, a stand-alone or “outlined” object will generally not provide the desired effect with three-dimensional or multiple plane holograms. Always allow for a background to the image, both for the sake of registration and integrity of the effect. This is often an opportunity for additional levels of “floating objects”. Also, if possible, avoid placing hologram within a frame or border, as any slight deviation from register will be readily apparent.