Hologram foils are truly unique expressions of creativity and a highly effective form of visual communication that demands attention. The unexpected rendering of a “moving” dimensional, color-shifting image interacts with the viewer in ways no other static, 2-D image can. Today foil holograms are being used for:
- P.O.P. and Packaging – a growing trend among retailers who need high-impact packaging in an over-crowded market. Holograms are also a preferred method of brand protection, used to prevent counterfeiting and as tamper-evident seals.
- Print Ads, Direct Mail and FSI – with the volume of mail and ads today, hologram foils can really make a product stand out. Hologram foils can also be used very effectively to demonstrate aspects of a product, for instance, reflective objects such as the facets of a diamond, or moving objects that desire maximum impact.
- Security – who today does not have a credit card with a security hologram? Holograms are also being used as anti-duplication devices for documents, event tickets, credentials, checks, transportation passes, and credit vouchers.
- Sports Trading Cards – already replete with foil, holograms and stereogram images of sports heroes in motion represent the ultimate in trading card value.
- Book Covers – in a long-time domain of foil stamping, many publishers are using holograms to add further impact to their book jackets. An example would be the famous National Geographic hologram cover of a pre-historic skull that became one of the magazine’s most requested issues.